Who is Yumi?
Yumi is our Chief Encouragement Officer (a lively lovable labrador retriever).
She’s curious, cautious, a little stubborn, and deeply loved.
She’s also the voice behind every caption, checklist, and pep talk in our guides.
She doesn’t bark orders — she motivates with a head tilt and a tail wag.
And her motto?
“You’re not bad. You’re just becoming.”
What we Do
(and Why it Helps)
Our bite-sized digital tools are made to help you:
✔️ Navigate puppyhood without the panic
✔️ Build trust with your adopted or rescue dog
✔️ Tame the chaos (even on the ruff days)
✔️ Track progress, celebrate small wins, and stay motivated
✔️ Feel like the calm, confident pet parent your pup believes you already are
Each piece is crafted with love, logic, and a bit of waggy wisdom — designed to print, post, and put into action right away.