Yumi’s Paws Privacy Policy

Effective Date: January 2024
Website: www.yumispaws.com
Business Name: Yumi’s Paws
Contact: customercare@yumispaws.com 

1. Overview

At Yumi’s Paws, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and share your information when you:

  • Visit our website (www.yumispaws.com)

  • Purchase or download a product

  • Subscribe to our email list

  • Interact with our marketing campaigns on third-party platforms (Etsy, Gumroad, Stan Store, Instagram, Facebook, Pinterest, TikTok, YouTube, etc.)

By using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following types of personal information:

🧾 Information You Provide Directly

  • Name

  • Email address

  • Billing address

  • Purchase history

  • Survey or quiz responses

  • Any info you submit via contact forms or email

💻 Automatically Collected Data

  • IP address

  • Browser type

  • Pages visited

  • Time spent on site

  • Referring website or campaign (e.g., Instagram ad)
    Collected via cookies and analytics tools (like Google Analytics or Meta Pixel).

📧 Third-Party Platforms

When you interact with Yumi’s Paws through Etsy, Gumroad, Stan Store, or social media, those platforms may also share limited data with us such as:

  • Order details

  • Email address

  • Country or region

  • Product preferences

We do not control how these platforms collect or use your data. Please refer to their privacy policies for more info.

3. How We Use Your Information

We use your data to:

  • Process your orders and send downloads

  • Provide customer service and respond to inquiries

  • Send newsletters, promotional emails, and pet parenting tips

  • Track and analyze website usage and campaign performance

  • Improve our products and services

  • Personalize your experience (e.g., offer dog training resources based on your quiz answers)

4. Marketing Communications

By signing up for a freebie, placing an order, or subscribing to our newsletter, you consent to receive emails from Yumi’s Paws. You can unsubscribe at any time by clicking the link in any email.

We may also use:

  • Facebook Pixel and Google Ads tags to show you targeted ads

  • Affiliate tracking tools to attribute purchases made through our recommendations

We will never spam you, and we don’t sell your email address.

5. How We Store Your Data

We store your data securely using reputable third-party platforms such as:

  • Gumroad and Stan Store (for orders)

  • ConvertKit, MailerLite, or Flodesk (for email lists)

  • Google Workspace (for backup and forms)

We use encrypted services where possible and restrict access to your information to authorized personnel only.

We retain your data for as long as necessary to:

  • Fulfill purchases

  • Comply with legal obligations

  • Respond to disputes or inquiries

6. Sharing Your Data

We do not sell or rent your personal information. We only share data with third parties as necessary to operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)

  • Email marketing platforms

  • Analytics tools

  • Affiliate networks (if applicable)

Each of these services is GDPR and/or CCPA compliant.

We may also disclose information if required by law, legal request, or in response to fraud, security, or safety concerns.

7. Your Rights

🇺🇸 U.S. Residents

Under laws like the California Consumer Privacy Act (CCPA), you have the right to:

  • Request access to your personal data

  • Request deletion of your data

  • Opt out of sale (we don’t sell data, but still offer this right)

To exercise any of these rights, email us at [Insert Email].

🇪🇺 EU Residents

Under the General Data Protection Regulation (GDPR), you also have the right to:

  • Withdraw consent at any time

  • Object to processing

  • Request data portability

  • File a complaint with your local Data Protection Authority

We respect your rights, no matter where you're located.

8. Cookies Policy

Yumi’s Paws uses cookies (tiny bits of code stored in your browser) to:

  • Understand how users interact with our site

  • Track affiliate referrals

  • Personalize ads and content

You can adjust your browser settings to decline cookies or clear them anytime.

9. Children’s Privacy

Our site and products are intended for adults 18+. We do not knowingly collect personal information from children. If we discover a user is under 13, we will delete their data in compliance with COPPA (Children's Online Privacy Protection Act).

10. Policy Updates

We may update this Privacy Policy as needed to comply with laws or improve clarity. Updates will be posted on this page, and the date at the top will change. Continued use of our site constitutes acceptance of the revised policy.

11. Contact Us

Have questions about your data or this policy? Reach out anytime:
📧 customercare@yumispaws.com
🌐 www.yumispaws.com

🐶 In Summary

We’re pet lovers, not data brokers. We only collect what we need, keep it safe, and never sell your info. We believe in transparency, respect, and doing the right thing—for our human customers and their four-legged family.